BrightArk

BrightArk Leadership Team

Meet the people behind BrightArk’s digital dental products and clinic partnerships. The team brings experience across business development, technology, dental design and professional services.

Leadership Team

Simon Cen

Founder and CEO

Simon Cen has more than 20 years of reported experience spanning supply chain operations, medical e-commerce and robotics, including consulting at McKinsey, leadership roles at Apple and 111 Inc., and a Chief Business Officer role at Flexiv. He holds an MBA from Cornell University and a degree in Industrial Engineering from Georgia Tech.

Jian Lu

Jian Lu

Partner and Head of Growth

Jian Lu brings more than 20 years of reported experience in cross-border sales and marketing. His published career includes leading sales in North China at Baidu and supporting the launch and growth of DiDi Australia.

Dr. Gong

Dr. Gong

Head of Design

Dr. Gong’s published background includes 10 years in clinical dentistry and more than six years working with aligner treatment design. Dr. Gong holds a master’s degree from West China School of Stomatology and has worked on the consultation and review of aligner cases.

Explore next