Meet the people behind BrightArk’s digital dental products and clinic partnerships. The team brings experience across business development, technology, dental design and professional services.
Leadership Team
Simon Cen
Founder and CEO
Simon Cen has more than 20 years of reported experience spanning supply chain operations, medical e-commerce and robotics, including consulting at McKinsey, leadership roles at Apple and 111 Inc., and a Chief Business Officer role at Flexiv. He holds an MBA from Cornell University and a degree in Industrial Engineering from Georgia Tech.
Jian Lu
Partner and Head of Growth
Jian Lu brings more than 20 years of reported experience in cross-border sales and marketing. His published career includes leading sales in North China at Baidu and supporting the launch and growth of DiDi Australia.
Dr. Gong
Head of Design
Dr. Gong’s published background includes 10 years in clinical dentistry and more than six years working with aligner treatment design. Dr. Gong holds a master’s degree from West China School of Stomatology and has worked on the consultation and review of aligner cases.
BrightArk develops digital dental products and solutions for clinics. Its published vision is “Brighter Smiles for Everyone”, with Care, Innovation and Integrity as its values. Learn about the team, workflow and ways to contact the company.
Contact BrightArk for product information, professional support, demonstration enquiries or clinic-contact requests. Tell the team your location and what you need so the enquiry can reach the right person.